· Artificial intelligence
AI for small businesses and nonprofits: practical, responsible uses
Writing, customer service, automating repetitive tasks… How to use AI in a useful and responsible way in a small organization, and the precautions to take.
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Practical advice to grow your organization’s online presence: websites, SEO, AI and cybersecurity.
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· Local SEO
Google Business Profile: a practical guide for local businesses
How to create and optimize your Google Business Profile to show up on Google Maps and attract customers near you.
· Cybersecurity
Cybersecurity basics: essential best practices for small businesses
Passwords, two-factor authentication, updates, backups, phishing… The essential steps to protect your small business, shop or nonprofit.
· Web design
Business website or online store: how to choose?
Showcase website or e-commerce? The questions to ask yourself to choose the right type of website for your business, budget and goals.
· Performance
Why website speed matters (and how to measure it)
A slow website drives visitors away and hurts your search rankings. How to measure your website’s speed and what to do to improve it.
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